About

The plant-based movement is a group of people working together to advance the plant-based lifestyle, which has the ability to significantly impact four major crises our world faces today – health, such as type 2 diabetes and heart disease, the environment, such as deforestation and climate change, world hunger, which causes nearly half of deaths in children under five, and the mass killing of animals, which have been proven to be unnecessary for optimal nutrition.  This is why we have to grow the plant-based movement faster, and this is why we started the Plant-Based Society.

The Plant-Based Society is an organization that welcomes everybody who wants to learn about and live a plant-based lifestyle.  Whether you have been eating a plant-base diet your whole life, or are just learning about it and have not made the transition yet, you are welcome to join us!  We are completely non-judgmental, because we know people are at various points in their journey, and we simply want to help you to discover more.  It does not matter whether you decided to go plant-based for health reasons, protecting the environment, and/or saving the lives of billions of animals.  We are simply glad you are here.  You now have some friends…welcome to the Plant-Based Society!

Joanna Gustafson

The Plant-Based Society was founded by Joanna Gustafson.  With a BS in Earth Science and a Masters in Engineering from the University of Pittsburgh, she worked as an earth scientist and engineer for a number of years, but then her first husband died of a heart attack at a young age. At that point she became passionate to try to help others get healthier, and earned a Master’s Degree in Health Promotion from the University of North Carolina at Charlotte as well as numerous health and fitness certifications. She became an author and health consultant, created her own fitness and wellness programs, and also worked as a wellness director for a large corporation. In 2004, as the Director of Membership for a global community organization, she helped to grow the organization from 12 groups representing 12,000 members to 800 groups around the world representing over 2 million members.

Joanna completed Dr. T. Colin Campbell’s Certificate in Plant-Based Nutrition training program from eCornell and currently serves as the Executive Director of the Plant-Based Society.  She is also a certified Zumba senior exercise instructor, certified life and health coach, and a certified SCUBA diver.

Ronnie Tsunami

Originally from Honolulu, Hawaii, Ronnie Tsunami is a learning solution architect, transformation coach and keynote speaker who helps changeleaders to make a bigger and faster impact in the world…tsunami-style!

With more than 25 years in the training and education industry, Ronnie has helped changeleaders (including coaches, speakers, authors, CEOs and more) to transform the lives of millions of people in business, technology and health and wellness around the world. His innovative learning solutions have been implemented in more than 10,000 academic institutions and enterprise organizations such as Microsoft, the US Air Force, NASA, the Office of the Secretary of Defense (OSD), Blue Cross/Blue Shield, Spectrum (formerly Time Warner Cable), and PlantPure Nation.  To assist with creating lasting change, Ronnie has helped to develop local support communities for several different industries, such as IT and wellness, in more than 400 cities.

Prior to pursuing a career in training and education, Ronnie served in the US Air Force in computer operations.  He later worked as a network engineer for the Secretary of Defense and then as Director of Information Services for the Congressional Commission on Veteran’s Affairs.

Ronnie has earned multiple IT, project management and training certifications over the years, but recently has taken a more active role in health and wellness.  He completed a Certificate in Plant-Based Nutrition from eCornell University, served as Chief Marketing Officer for PlantPure Nation, and co-founded the Plant-Based Society.   Most recently, Ronnie Tsunami earned a Master of Theology and is also is a multi-award winning composer, keyboardist and singer for the Tsunami Wave Riders.